Crypto marketing guarantees and refunds: what is actually covered

What does a crypto marketing guarantee cover?

A crypto marketing guarantee should cover the work you can verify: delivery of the placements and campaign tasks named in the approved scope. It should identify the platform, format, timing window and evidence you will receive, rather than imply a particular market response.

That distinction matters when your goal includes stronger visibility in search results and AI answers. A documented placement gives your team a concrete activity to review; it does not establish that a search engine or AI system will mention the project. For work that combines placements with other visibility channels, review the specific deliverables in AI search visibility and the relevant campaign scope before treating them as one promise.

Before approving a proposal, check that it answers these points:

• Which platform, profile, page or placement is included?
• What does completion look like, and what evidence will be shared?
• Which dates or delivery window are agreed?
• What happens if a named item cannot be delivered as scoped?

At AIPromote, our scope-to-proof review matches each deliverable to a completion record before we close the campaign. That gives both sides a shared basis for assessing delivery, instead of relying on a broad label such as “visibility” or “promotion.”

How are make-good and refund terms handled?

Make-good and refund terms should be agreed in writing before a campaign starts. They explain what happens if a specific placement in the approved scope is not delivered, and prevent an assumption about a remedy from being mistaken for a commitment.

The proposal should state whether a missed item qualifies for a replacement placement, what the replacement would cover, and how the parties handle an item that cannot be replaced. It should also say whether a refund applies and to which part of the agreed work. These conditions belong alongside the deliverables, not in an informal message after an issue occurs. The terms of service provide the broader contractual context; the campaign scope should make the relevant commitments concrete.

When reviewing a proposed remedy, confirm that it is practical for your launch plan. A replacement placement may not serve the same purpose if it arrives outside your planned campaign window. Ask for the affected deliverable, remedy and decision process to be identified in plain language. If your campaign includes several channels, clarify whether a remedy applies to the missed item only or to a larger bundle. You can also compare the campaign scope with how we work so responsibilities, review points and reporting are clear before approval.

Which outcomes remain outside a placement guarantee?

A placement guarantee covers agreed delivery, not the audience or platform response that follows. This is especially important when a project is using third-party listings, featured placements or campaigns intended to improve its discoverability in search and AI answers.

For third-party surfaces, platform review decisions, eligibility, placement rotation and whether an AI answer or search result mentions a project are not controlled by the campaign team; token price and virality are not placement deliverables. We commit to the work and placements written into the approved scope, with make-good or refund treatment governed by its stated conditions.

Before signing, make sure the proposal separates a verifiable delivery commitment from an intended outcome. If your priority is presence on a named listing or trending surface, review the relevant service details in trending campaigns or listings and verification. Then check that the proposal names the exact placement and the evidence used to confirm it. This is also the point to resolve any uncertainty about remedy terms, campaign dates or what your team needs to provide. Send AIPromote your project links, target placements and preferred campaign window; we will review the scope and return a written proposal for you to assess.